The music. The rhythm. For me, that's where it all starts. That's where it's always started. Perhaps it's just a touch of synaesthesia, but whenever I would hear music, I would always attach a visual element to it. Then it's just a matter of trying to get that thing in my head down in some tangible form. "See? This is what that song looks like!"

In a perfect world, the music and the work are so intertwined that they're near to inseparable. I consider myself lucky to have had a couple of projects of that caliber. However, as I jokingly say, not every project can be or needs to be The Creation Of Adam. But with that being said, my goal is to always deliver a final product that will command attention.
To paraphrase Vidal Sassoon, if you don't look good, I don't look good.

CHRIS MADISON / 2008